Snack facts & stats

Question 1

What share of U.S. adults snack at least once a day?

Accepted Answer

66%. In Mintel's late-2025 survey of 2,000 U.S. adults, 23% snacked once a day, 26% twice and 17% three or more times.

Question 2

What share of U.S. adults snack three or more times a day?

Accepted Answer

17%. That is roughly one in six American adults reaching for a snack at least three times daily.

Question 3

What share of U.S. adults who snack said they were snacking more often than a year earlier (2025)?

Accepted Answer

27%. Younger adults drove the rise: 38% of snackers aged 18–44 were snacking more, versus 18% of those 45 and older.

Question 4

What share of U.S. snackers aged 18–44 said they snacked more often in 2025 than in 2024?

Accepted Answer

38%. Only 18% of snackers aged 45 and older said the same.

Question 5

What share of U.S. grocery shoppers typically stay stocked up on snacks and use them frequently?

Accepted Answer

45%. Baby boomers were the most likely to keep snacks stocked (51%), compared with 38% of Gen Z shoppers.

Question 6

What share of global consumers say, 'I couldn't live without snacks'?

Accepted Answer

66%. Millennials were even more attached, with 73% agreeing.

The basics